Change the way you think about Trading

The Experience: A friendly, professional 'concierge-style' trading service at a price that make a sense to you.

The Confidence: Together, we'll discuss and provide guidance, on your personal trading strategy.

The Security: A Dedicated Broker always puts you first. From analysis to execution, your experienced Broker will be honest and impartial every step of the way, never promoting any company product. That's how we build a long-term relationship predicated on 100% trust.



We've Got a New Way to Trade

  • Online Trading

    Trading on your own at
    the cheapest pricing



    NO personal
    trading Assistance

    STANDARD online
    Portfolio Assistance

    MAY email you about
    company product

    $9.99 Per Trade

  • Broker Assisted

    Trading on your own, using a
    person to execute your orders



    LIMITED trading Assistance
    with different people

    LIMITED portfolio Assistance
    with different people

    MAY contact you about
    company products

    $54.99 Per Trade

  • Dedicated Broker

    A perfect balance of managing your account
    with personal and professional attention



    A Friend In The Market - trading
    ASSISTANCE always with
    your broker

    Comprehensive Portfolio
    ASSISTANCE always with the same person

    100% TRUSTWORTHY -
    Never Promoting any Stocks

    $49.99 Per Trade

  • Full Service Broker

    Having a broker take full
    control of your account



    MANAGING
    money on your behalf

    MANAGING
    money on your behalf

    MAY be promoting
    company products

    Higher,
    Complex Pricing

* Prices are derived from E-Trade for less than 150 domestic stock trades per quarter. A discounted rate is provided for more than 150 domestic stock trades per quarter. Commission rates vary for foreign stock trades.



The Dedicated Broker offers much more, check out our Features Page for a full list. To see our competitive pricing, you can talk to our Dedicated Brokers or see our Rates and Pricing.





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Kensington Capital makes no investment recommendations and does not provide advice, including, but not limited to, financial, tax or legal advice. Content and tools are provided for educational and informational purposes only. ■ Any stock, options, or futures symbols displayed are for illustrative purposes only and are not intended to portray a recommendation to buy or sell a particular security. ■ In addition, the indicators, strategies, columns, articles, examples presented and all other Information on Kensington Capital's website are provided for informational and educational purposes only and should not be construed as investment advice.■ Such set-ups are not solicitations of any order to buy or sell. ■ Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. ■ Past performance, whether actual or indicated by historical tests of strategies, is no guarantee of future performance or success. ■ Kensington Capital's website makes no investment recommendations and does not provide advice, including, but not limited to, financial, tax or legal advice. ■ Please consult with a tax advisor as to how taxes may affect the outcome of options transactions/strategies. ■ Supporting documentation available upon request by contacting our customer service department at info@theequitybroker.com ■ System response and access times may vary due to market conditions, system performance, and other factors. ■ Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options. ■ Futures involve substantial risk and are not appropriate for all investors. Please read Risk Disclosure Statement for Futures and Options (PDF) prior to applying for an account.